what the f*ck is parrhaus?
we don’t really identify as a production studio or digital agency. while yes, we may do similar things, it just feels too corporate for us. that’s why we call ourselves a creative HAUS - a unique space where we can tell brand stories, think up innovative ideas, and do what we know and love. that’s where we live.
inspired by The Bauhaus, where all the arts were unified under one school, parrhaus fuses a variety of art forms necessary to create captivating content - all under one roof. we balance form and function, storytelling and strategy, and passion and process to deliver a diverse range of content that resonates with the current online audience who put originality and authenticity first.
welcome to the haus.
why parrhaus?
vibe check
we like to say we create like Tarantino and think like TikTok. in a crowded field of creative agencies, we distinguish ourselves through our deep understanding of how content works in today’s social media landscape. we know firsthand that content isn’t just about aesthetics; it’s also about purpose. because it’s more than just creating a cinematic visual or beautiful campaign (but we do that too); it’s also about telling stories that resonate with the current digital audience. content needs to connect, and that’s where we come in. from start to finish, we create, strategize, produce, and write innovative social, brand, experience, and narrative content that is driven by passion, personality, and performance.
with over a decade of experience creating for big brands, fashion labels, viral events, high-profile talent, and top entertainment, we’ve mastered the art of “high-low” content – effortlessly blending editorial concepts and elevated visuals with a social-first POV.
think of it as two rooms in the same HAUS: a space for sophisticated video production and camerawork, and a space for engaging iPhone capture and social strategy - joined together for a modern take on content and brand stories.
meet chloe parr
founder & creative director
chloe parr is a creative director, writer, producer, content strategist & video editor with over a decade of experience in the fashion, beauty, lifestyle, and entertainment industries. her talents and vision have taken her to media + brand giants including REVOLVE, FWRD, Dick Clark Productions, Netflix, Viacom + StockX. chloe is known for disrupting traditional marketing formats and pioneering new innovative ways to connect to the Gen Z + Millennial audiences – from developing a production process for covering live events on social media to perfecting a “high-low” content aesthetic that combines a sophisticated vision with authentic storytelling and cultural trends.
chloe not only has vast experience directing and producing highly elevated campaign work, but also knows how to capture iPhone content that performs and relates to the modern viewer. her work has set industry standards + can be seen across some of the biggest cultural moments of the last decade – from the Emmys and American Music Awards, to Netflix titles including Big Mouth, fashion week events, beauty campaigns and viral influencer events including #REVOLVEAroundtheWorld and #REVOLVEFestival. her true superpower is her tasteful eye in forecasting trends, innate curiosity, and unique intentionality that takes anything she touches to the next level. she is excited to bring everything she knows and loves about content and brand storytelling to parrhaus and its amazing array of clients.
outside of running the studio, writing trend reports + fashion reviews, and directing videos + campaign work, you can find chloe researching the best restaurants + bars for her next trip, stocking up on glowy makeup products (skincare obession), scouring stores for the most timeless vintage finds, or updating her Goodreads with the latest romance or psychological thriller read.